Design BridgeDesign Bridge


Celebrating the Year of the Monkey at Design Bridge Singapore

As we enter our 30th year (plenty of anniversary plans are underway, don’t you worry) our Singapore Studio has been busy planning another celebration – Chinese New Year. Taking over from the reign of the Sheep this year is a quick-witted, lively figure – the Monkey. Following the lunar calendar, 8th February 2016 welcomes the Year of the Monkey, the ninth in the 12-year cycle of the Chinese zodiac.

Continuing our Singapore Studio’s tradition of zodiac-themed gifts during Chinese New Year, our clients across Asia received a limited edition, DB-designed tote bag capturing this cheeky creature hanging from a tree. OK, it’s a tote bag handle, but you get the idea!

CNY Monkey tree

The concept was the result of a collaborative brainstorm at DB Singapore. With the tail as the bag’s handle, our hero monkey hangs off the wearer’s shoulder – an auspicious peach in one hand, reaching out playfully for the Design Bridge logo with the other.

Led by Designer Jin Ping (with help from Amanda and Jade), we chose a black & white etching style for the illustrations, echoing our own brand language. And with a very tight turnaround time, we chose to transfer print the design onto the bags. Each monkey was painstakingly aligned to the bag handles – a truly hand-crafted process.

CNY Monkey transfer

Each tote was then carefully folded and encased in a sturdy box (a big thanks to all of our helpers from the Client Services Team and Reception), then sealed with our bespoke sticker label featuring a pair of peaches. This was our twist on the more conventional act of greeting the Lunar New Year with a pair of mandarin oranges. (Fun fact: peaches symbolise immortality, or the wish for longevity. And in the popular Chinese novel ‘Journey to the West’, peaches are Sun Wukong’s – the Monkey God’s –  favourite fruit.)

CNY Monkey folded

CNY Monkey sealed box

All that’s left to do now is say to all of our clients, collaborators and friends “Xin Nian Kuai Le” and “Gong Xi Fa Cai”* in the Monkey year ahead!

And, finally, a special thanks to Dorcas and JP from DB Singapore for putting this blog post together.

*”Happy New Year” and “Wishing You Prosperity”, common Chinese New Year greetings in Mandarin.


What we’re listening to this week #34


What we’re listening to this week #35