Design BridgeDesign Bridge

Callaly (WIP)

It’s about bloody time.

Femcare. Feminine Hygiene. Period products. Whatever you want to call it, this category looks either outdated or ‘undesigned’, the products destined to be stuffed at the back of the bathroom cabinet or hidden at the bottom of your bag.

Revolutionary D2C start-up Callaly is on a mission to change that.

We partnered with Callaly to help transform the business from a single product innovation into a personalised brand experience with a full range of customisable products, ordered online and delivered straight to your door.

Disruptive design for a true category disruptor, our new brand identity features bold pops of colour, a contemporary graphical style, and a confident and direct tone of voice that shifts Callaly into the lifestyle brand space. People genuinely get excited when they receive and open their monthly subscription boxes, and the products sit proudly amongst beauty brands and cosmetics.

Callaly is better for the environment, too. Supporting the brand’s B Corp status, our flexible system of postable boxes are made from FSC recyclable cardboard, and the individual product wrappers are either compostable or biodegradable.

From the sustainable packaging to consulting on the website and art directing photoshoots for social media, we’ve worked across many aspects of the Callaly brand to build emotional connections with consumers through effective, beautifully crafted design. It’s about bloody time.